How do I solve business problems?
The solution isn’t always video. But these projects showcase a variety of strategies for differentiation, branding, messaging, sales, category creation, and addressing two audiences with just one budget.
What does service excellence really mean?
Everyone talks about giving great service. But what does that really look like?
Challenge: Capture the spirit of service — without being trite — and share that ethos with some 16,000 employees globally.
Solution: I directed unscripted interviews with top producers, then scripted this video featuring Colliers CEO Doug Frye.
Challenge: We planned a major announcement … but Covid killed our ability to shoot in-person.
Solution: Two months earlier, I’d shot an on-camera conversation with the CEO “just in case,” so I used key statements for a video to announce Series E funding.
Challenge: Selling to developers hit a roadblock whenever marketers entered the meeting.
Solution: We created a video series called “The Studio” to educate marketers about the product. As a result, they didn’t get technical meetings off-track.
You want me to buy a headless … what?
Challenge: It’s tough to convince people to buy from a new software category, Headless CMS.
Solution: My marcoms team created the script and visuals for this explainer video: what it is, how it works, and why it makes your life better.
Turning the competition’s criticism on its head
Challenge: Traditional call center competitors suggested that virtual agents were less professional and less experienced.
Solution: We proved them wrong with candid interviews of top virtual agents.
Reaching two markets on just one budget
Challenge: We struggled to reach two totally different target audiences: large corporations seeking virtual agents, and individuals who wanted to become virtual agents.
Solution: This video focuses on the agent lifestyle — and I made it happen under budget by capturing the different footage for each audience in one shoot.
Is it a strong product … or a science project?
Challenge: An open-source competitor to AWS, OpenStack provided cloud infrastructure to some of the world’s largest companies. But few knew its wide application and didn’t trust it.
Solution: We created this video to feature leading global brands — leaders in industries including automotive, retail, telecom and energy — all using OpenStack in production.
How do you make employer branding authentic? Throw away the script.
Challenge: Contentful was relatively unknown and in a competitive hiring environment.
Solution: I directed unscripted employee interviews to convey a friendly, authentic employer brand. It was important to feature uniquely multicultural employees and the Berlin office. I wrote the editing script post-shoot.
Should we work together?
Find out:
Heidi, age 5, first day of kindergarten.