Make your value clear. Give people a reason to care.
I help B2B technology companies turn complex products into clear positioning, distinctive brands, and compelling stories that help customers choose them.
Your product evolved. Has your story kept up?
You’ve built something valuable, but your website, sales deck, and team tell different stories.
I help you clarify what makes you different, align your team around that story, and turn it into work your customers notice and understand.
Start with a focused brand or narrative project.
Past clients and marketing leadership roles:
Clear direction.
A team that delivers.
Your positioning is only as strong as the work that follows. I turn strategy into a focused marketing program: clear priorities, consistent creative direction, and people who know what they’re working toward.
As your fractional CMO, I lead the program, coordinate your team and creative partners, and stay hands-on where it matters. You get an experienced marketing leader who can develop the work and the people behind it.
Project portfolio
High-impact campaigns, from product to customer marketing. Storytelling, diversity and authenticity are my hallmarks.
Speaker credits
I talk about technology, marketing and publishing — and I have a ton of fun with the audience or interviewer.
Writing
I blog about corporate strategy, productivity and accomplishment, with fresh systems and design thinking.
Uncommon leadership
Great work grows from teams where people understand the direction, trust each other, and have room to develop. I set clear expectations, give thoughtful feedback, and adapt my coaching to the person — not just the assignment.
For more than 15 years, I’ve invested in formal training in situational leadership, cultural fluency, executive coaching, and mediation. I bring that learning into everyday work: navigating disagreements, connecting people across cultures and time zones, and helping new managers find their footing.
I’ve also turned complex ideas into resources others can use, authoring the Market Force book series. Making knowledge clear and useful is central to how I write — and how I lead.
The work I’m proudest of includes the people I’ve helped grow. Many former direct reports now lead marketing organizations themselves.