Hi, I’m Heidi.
I’m a fractional CMO (chief marketing officer), specializing in marketing strategy, content and brand.
I focus exclusively on B2B SaaS and professional services, with a 20-year track record building high-growth companies and high-performance teams.
I’m a storyteller.
You should absolutely visit this book-themed tapas bar, tucked into a Barcelona alley nook.
I started as a journalist…
I wrote about crime, government, corporate strategy and real estate for newspapers. I learned to listen for zesty quotes, read upside-down, and chase a source in heels.
then I moved to marketing real estate,
I led business development for commercial real estate investment firms, drove PR to boost a brand from 17th to 3rd in top-of-mind awareness, and created content marketing strategy.
then I pivoted to marketing software,
I led brand and content marketing to drive >90% of pipeline for fast-growing tech brands. I launched 6 global brands, dozens of software products, and logged 250k+ miles traveling to speak at events.
and wrote a few books, too.
In my oodles of spare time (ha), I wrote eight steamy adult novels that sold 500,000 copies, a children’s book, and published both business books and story collections.
I've learned that one good story beats a thousand stats.
Humans are hard-wired for story, so the best-loved brands build storytelling into everything they do.
I’ve led six global rebrands
*twice for Colliers, 2005 and 2010
My operating principles
a.k.a., the three things my team hears most often
I trust your judgment.
Do what you think is right — there’s room for error and course correction. Favor action. When we make mistakes, we’ll learn.
The patient isn’t dying on the table.
Marketing is not life or death. We take responsibility for being kind, calm and strategic. We’re better at problem-solving this way.
Accomplishment is the coin of the realm.
Delivery creates power. It generates the freedom to take more risks, critique, have personal flexibility and take on new responsibilities.
Just for fun
When I’m not marketing, I’m traveling, camping at the beach, cheering at soccer games, fishing, kayaking, cooking, or playing with our pets.
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