Contentful’s Series D and Series E announcements were opportunities to tell a larger story about the company’s product, market leadership, and growing customer adoption. I orchestrated blog posts, PR, and custom media assets to connect each funding milestone to the momentum behind headless content management and digital experiences.

For Series D, we showcased the growth of the workforce and Berlin office alongside the company’s expansion into San Francisco. Custom photography and illustrations gave media outlets visual assets that brought the company’s evolution to life.

For Series E, I studied adoption across the Fortune 500, identifying companies using Contentful’s headless CMS in production or beta. That research became an essential proof point, grounding our market leadership story in evidence of enterprise adoption.

At a sales kickoff, I also encouraged the new CEO, Steve Sloan, to sit for an interview just one month into his tenure, asking broad strategic questions about Contentful and the potential of its digital experience platform.

When Covid shut down opportunities to film again a month later, that forward-looking conversation gave us enough material to shape a Series E announcement video—extending the value of an interview captured before we knew how much we would need it.